The Importance of Taste

Do you take milk or lemon in your tea? Maybe you like to add a generous dollop of delicious natural honey to sweeten your favourite hot beverage? Or do you prefer to keep things plain – to savour the flavour as Mother Nature intended? It’s all a question of taste – but what we can’t deny is that it’s often the taste of things which makes us love or loathe them.

Pleasing flavours are often nature’s way of telling us that things are safe to eat or drink. In the wild, poisonous berries and plants have a bitter or repulsive taste which serves to educate us that they are not for us. In addition, our favourite tastes have a way of changing as we get older. Do you remember the abject horror of seeing a Brussel sprout or a large pile of cabbage on your dinner plate as a child? Any parent will be familiar with the theatrical gagging or abject refusal of their offspring to even consider eating something green… and yet, as we get older our tastes alter to the point where previously reviled vegetables can be greeted with pleasure and even excitement!

The taste of something is as important as it is individual to each of us. However, the key element is that whatever we are eating or drinking, it is doing us good. With Consumers increasingly aware that food manufacturers can load products with synthetic ‘taste enhancers’, we are rightly wary of the ingredients which go into our food. Natural products – including organic produce – is seeing a growing share of the UK marketplace, with switched on consumers often choosing a natural product, not just because of its lack of additives, but because it actually tastes better!

At Lifeplus we encourage people to get creative with our products – finding new ways to incorporate them into recipes and sharing these with others. We even offer a recipe flyer with some fab ideas around different ways to enjoy our Daily range. Hence, when it comes to new taste sensations we’re no strangers to making sure that our flavours are both natural and delicious!

A great example of this is our newly reformulated Vita-Saurus® multivitamin supplements for kids. Specially designed with children in mind these great tasting chewable tablets are packed with essential nutrients such as Vitamin D and Iodine to support normal growth.

 

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